Due to the digitization of the cinemas and the consequent introduction of the VPF system the whole business model for distributors and exhibitors has changed tremendously. That is the bottom line which is experienced all over Europe. In some countries where industry representatives created their own VPF system that is supported by independent distributors, the…
digital
“The VPF System – Exhibitors’ Feedback – The terms of transparency” by Birgit Heidsiek
The financing of the digital equipment is a matter of survival for the exhibitors. While some industry representatives in countries such as Germany, Austria and Switzerland figured out VPF systems for the independents, many theatres in Europe had to close deals with third parties in order to secure their existence. Due to their lack of…